z6By Rochelle Maruch Miller

Even before its highly anticipated grand opening last January, Orkids had already been generating a great deal of buzz. With a vibe that is young, fresh, and exciting, Orkids has fast become the fashion source of choice of savvy shoppers, featuring unique, on-trend European clothing for girls and boys in sizes 0 through 12.

Warm and welcoming, Michal Singer and her sister Meira Reichmann, Orkids’ co-owners, have created a fun and congenial shopping experience, much to the delight of fashion-forward moms and their adorable children. Personable, patient, and ever on the pulse of the latest trends in children’s fashion, they provide an unparalleled level of customer service and quality, in a pleasant environment devoid of pressure.

Orkids features a stellar selection of beautiful clothing at a variety of price points. Here you will find the most wanted designers and companies: Anais & I, Tuchinda, Cacharel, CDEC, Violetta, Coco Blanc, and so many more beautiful options. And what a gorgeous palette of color possibilities for spring and summer! Truly, Michal and Meira have removed the hassle of shopping for children’s clothing and transformed it into a highly enjoyable experience that you and your children will savor.

And lest you harbor the misconception that such selection and service are prohibitively priced, be assured that every customer who enters the store’s intimate environs is accorded highly personalized and attentive service. They will work with you and within your budget to satisfy your children’s fashion needs–from a single essential to a complete wardrobe, with nary a whimper from your little ones. Shopping at Orkids is so much fun, they won’t want to leave–and neither will you!

Before launching the business, Meira had been a premed student and Michal a stay-at-home wife and mom. “Meira came up with the idea of opening a children’s clothing business about a year-and-a-half before we moved to our Central Avenue location,” Meira recalls. Young, creative, and blessed with a flair for fashion and keen business acumen, the sisters, who are very close, began their business out of Michal’s home. With high quality and exemplary service as their hallmarks, they soon attracted a loyal customer base. As their business and client base expanded, they realized it was time to take their business to the next level. Since launching their business, they had earned a sterling reputation and extended their client roster throughout the Five Towns and well beyond, with customers coming from such distant venues as Chicago, Los Angeles, and Miami.

Nestled on Central Avenue like a precious gem, the beautiful and spacious store provides the perfect setting for showcasing the stunning styles featured therein. “There’s no need to invest time or energy to drive into Brooklyn to find that unique dress or outfit you’ve been looking for, because you’ll find it at Orkids,” says Michal. Plus, you’ll be greeted with a smile and accorded the signature service that is key to the Orkids experience, every time you enter its environs.

“Customer satisfaction is our priority,” says Michal. “Meira and I are very approachable. We are very open to hearing comments from every one of our customers, and implementing their suggestions. If, for example, they know of a company that they think will do well, we will look into the matter. For Meira and me, Orkids is more than a business. We care about every customer who enters our store and consider them to be our friends. We look forward to having them stop by and say hello.”

In the fun spirit of Orkids, the dynamic duo is running an exciting contest and giving away a pair of tickets to a fabulous Broadway show. Their warm and caring attitude is evident in every aspect of how the sisters run their business, including their choice of a prize.

“We decided to raffle off tickets to a Broadway show rather than a gift certificate to our store because we didn’t want to benefit from the contest,” Michal explained. “We want the contest to represent Orkids’ fun atmosphere and experience. Our contest winner and a guest will enjoy an unforgettable fun-filled experience as well. We want to show our heartfelt appreciation to our customers–every one of whom we feel is a friend–and to introduce ourselves and Orkids to new friends.”

She adds, “We aim to please our customers. Shopping for our children shouldn’t be a stressful, debilitating experience for them or for us.”

That they regard Orkids as a labor of love is evident in every detail of how they run their business as well as in their devotion to their customers. “There are so many rewarding aspects to being in this business and the ways it enriches our lives,” Meira says. “It’s such a joy to see a little girl twirl around like a little ballerina in a dress that she is trying on. The expression on her face is just magical. It’s wonderful to be able to help a preteen find clothes that reinforce her sense of self-confidence. And it’s such a nachas to see my customers on yom tov all smiling, and knowing that we had a part in their simchas ha’chag.” v

Orkids is located at 445 Central Avenue, Suite 112 (Cedarhurst Center) in Cedarhurst and is open 10:30 a.m.—5:00 p.m. (11:00 a.m.—4:00 p.m. Sundays). For further information and contest details, please call 516-374-1112. Follow them on Facebook @ ORKIDSNYC.

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