This year, kosher consumers are spoiled by the sheer variety of choices of Passover products available at supermarkets. Osem USA has launched a new line of dry foods to join its already extensive list of more traditional fare for the Passover holiday.

It is now possible to bake your own kosher-for-Passover bread with the aid of Osem’s Homestyle Passover Roll Mix. The result is a deliciously light and flavorsome bread-roll uncannily similar to its non-Passover twin. Experimenting with the mix has led some consumers to stuff the rolls prior to baking with an assortment of meats and vegetables creating a delicious, alternative entrée. Osem’s Homestyle Passover Roll Mix is under the strict supervision of the OU.

Another offering from the kosher giant is a gluten-free pancake mix which is under the strict supervision of the OU and Yerushalayim Mehadrin. Osem has perfected their recipe with the end product being a sweet and fluffy breakfast pancake which will delight the whole family. Passover, it appears, is no longer the domain of stale matzah. Passover is a chance to experiment with new products, new mixes, and creative alternatives to all your family’s favorite products. v


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