Bruce Wernick, a financial professional with Wernick Financial Services, a division of MassMutual in Manhattan and Long Island, has earned the Certified Family Business Specialist (CFBS) designation. The CFBS designation is offered solely for MassMutual financial professionals through a rigorous educational program at The American College in Bryn Mawr, Pa.

The CFBS designation places Wernick in a select class of financial professionals catering to the needs of family-owned and closely held businesses. They address financial issues regarding succession, retirement, and estate planning; tax and financial considerations in transitioning a business; and benefit plans to help attract and retain qualified talent in closely held businesses.

Research shows that business owners spend a majority of their time working in their businesses and not on their businesses, as evidenced by how few have documented plans in place to protect their businesses from the unexpected.

“Family and closely held businesses have unique dynamics when it comes to financial considerations, including succession and retirement planning,” said Stephen Grossman, general agent, MassMutual Metro New York. “The CFBS designation is regarded as a significant professional milestone, reflecting a commitment to business owners and their financial needs.”

In addition to the CFBS designation, Bruce also holds a Bachelor’s degree in journalism from University of North Texas. He lives in Cedarhurst and serves on the boards of the HAFTR and Congregation Beth Shalom. Bruce also serves as the pack master for Cub Scout Pack 1818 and coaches for the Hewlett/Woodmere Little League Association. You can contact Bruce at 646-473-4199, or at


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