Operates in Tel Aviv & Silicon Valley 


NEW YORK, NY — December 1, 2016 — Cockpit Innovation Hub, EL AL Israel Airlines‘ venture arm, and JetBlue Technology Ventures have announced the inaugural class of its Navigator program, an international accelerator for startups in the air travel industry.

Cockpit Innovation and JetBlue Technology Ventures invited a short list of startups to Israel to meet industry experts and an investment committee as the final interview process. Following a thorough review in digital, IT, cyber, revenue management and financial technology fields, the five startups chosen to participate are: Cambiu, Voyjer, 30SecondsToFly, SeatAssignMate and SWITCH.CM.

“The first Navigator class is an exciting and diverse group of startups handpicked from over 25 countries,” said Henry Chen Weinstein, CEO, Cockpit Innovation Hub. “Bridging Tel Aviv and Silicon Valley, two of the leading startup hubs on earth, enables our partners to harness the power of innovation and stay at the forefront of the industry.”


Throughout the program, startups work to further develop their technology and business plans for three months in Israel and one month in Silicon Valley. Upon completion, the companies will present their ventures to key figures in the global aviation industry with the opportunity to continue joint ventures for an additional eight months.


“We’re thrilled by the ideas we’re seeing in this inaugural Navigator class,” said Bonny Simi, President, JetBlue Technology Ventures. “By combining a wealth of aviation and technology expertise with actual platforms and connections to incubate ideas within the airline industry, we are perfectly positioned to directly help startups shape the future of the travel.”


Cockpit Innovation and JetBlue Technology Ventures are investing approximately $50,000 in each startup and will consider follow-on investments in outstanding start-ups participating in the Navigator program and afterwards.


For details on the Navigator program, visit Learn more about EL AL news, special promotions and events in Israel plus useful travel tips at and by joining the airline on Facebook (ELALIsraelAirlinesUSA) and Twitter (@ELALUSA).


Selected Startups:


Cambiu (Israel): Cambiu is the first marketplace for currency exchange and a solution that actively promotes deals, using no banks. Many people take the market’s high rates and fees for granted, in fact, these high prices are largely due to a market failure. Cambiu was created to help fix that market failure. Doing that, their vision is to change the way people exchange currency.


Voyjer (Israel): Founded in 2015, Voyjer provides customized travel plans by trusted local experts. Travelers can go on to and describe their trip: The where, who, when, what, and how much. Travelers are then matched with one of Voyjer local experts, which will provide a full trip plan for the duration of the stay for only a few dollars per day. Their trip will also include hotels & cars information as well as train tickets, show tickets, dinner reservation service and more.


30SecondsToFly (United States): The future of enterprise software: Unintuitive systems are over, now employees can conversationally assign tasks to an A.I. assistant. Founded in 2015, 30SecondsToFly’s technology –  ‘Claire’ – allows management to oversee travel data and T&E expenses, manage travel policies and duty of care while booking and servicing business trips for the team. Claire is integrated with all major communication platforms: Slack, Facebook Messenger, Skype, SMS and Whatsapp.


SeatAssignMate (United States): Founded in 2015, SeatAssignMate changes the way that E-ticket/Email has worked since it was invented 30 years ago. A universal check-in email with live seatmap and ancillaries, SAM is an IATA NDC enabled Technology company, specialized in airline/travel commerce and distribution. SAM provides state of the art ancillary upsell and e-commerce solutions with interactive email technologies.


SWITCH.CM (United Kingdom): Switch specializes in hotel API architecture & distribution. They provide a tool for airlines to automate the process of hotel reservations & ground transportation in the event of disrupted flights (IROP).  Switch is the first platform in the world on the Agoda 5.0 XML, and the First to successfully conjoin the Expedia property API & sort API.

About Cockpit Innovation Hub
Cockpit Innovation Hub is EL AL Israel Airlines Corporate Venture Arm. Cockpit Created a platform to discover, support, and scale disruptive technologies of startups that are looking to reinvent the Air-Travel industry. As pioneers in creating a true global Air Travel innovation ecosystem, Cockpit helps early stage startups aim high and do big things in Travel and Aviation by providing all the tools startups need to put their company in the cockpit and fly to success. Learn more and apply at

About JetBlue Technology Ventures

Located In the heart of Silicon Valley, JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology, travel and hospitality. For more information, including upcoming events and how to request review of potential startup ideas, please visit

About EL AL

Celebrating more than 65 years of service, EL AL, Israel’s national airline, offers the most nonstop flights between New York (JFK/Newark) and Israel as well as the only nonstop service from Boston and Los Angeles. EL AL also flies nonstop from Toronto to Israel. Only EL AL has First Class service on nonstop flights between the U.S.A. and Israel. The airline flies to more than 35 destinations from Israel and serves dozens of other cities throughout the world (including the USA and Canada) via partnerships with many other leading carriers, including JetBlue Airways, WestJet and Porter Airlines. EL AL has an annual revenue of about $2 billion and carries close to 5 million passengers every year.


EL AL embodies Israel’s values of innovation and the promise of a genuine Israeli welcome. 


EL AL. It’s not just an airline. It’s Israel.


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