Facebook is set to launch its own searchÂ engine to take on Google, it was claimed today.
The firm is due to make a major announcementÂ tonight, asking journalists to attend its US HQ to ‘see what we’ve beenÂ building’.
Online rumours have claimed everything from aÂ mobile phone to an internet telephone service is set to be revealed – with theÂ latest rumours claiming we will see ‘Facebook Search’ unveiled.
According to website Pocket-Lint, the move isÂ a ‘no brainer’ for Facebook.
‘Although exact details of how theÂ newÂ search engine will work remain unclear for now, we have been toldÂ that theÂ social network is planning to launch a big new ‘search feature’ on the siteÂ ‘very soon’, one that will shake everything up,’ the siteÂ claimed.
Facebook already offers a basic searchÂ feature on its site, allowing users to look for ‘people, places andÂ things’.
However, it is believed tonight’sÂ announcement could see this dramatically upgraded.
‘If Facebook were to allow users toÂ quicklyÂ search the social network and beyond for example, it could cause major headachesÂ for Google: the new feature would give Facebook users a reason to bypass GoogleÂ altogether,’ said Pocket Lint.
‘This could do very well,’ Stuart Miles of Pocket Lint toldÂ MailOnline.
‘A lotÂ of people are used to Facebook, and I think it’s a no-brainer.
‘Google has tried to get into social withÂ Google+, and the two areas go together.’
Mr Miles also warned Facebook would need toÂ tread carefully around privacy, but said: ‘As long as Facebook doesn’t touchÂ settings, users will not be worried’.
The new feature is expected to be madeÂ available within hours of tonight’s announcement.
Some experts also believe Facebook couldÂ reveal a mobile phone.
The firm has been rumoured several times toÂ be developing its own phone.
Its apps for existing phones have alreadyÂ been expanded to include many features found in other handsets, such asÂ messaging and photo sharing through the recent purchase of Instagram.
Recent reports claim it has poached engineersÂ from Apple’s iPhone and iPad team to work on the project, which is believed toÂ be being built by HTC.
The social networking giant has alsoÂ previously collaborated with HTC toÂ launch the ChaCha and Salsa phones with a dedicatedÂ Facebook button and deepÂ integration of the social network.
However, it is believed the new handset couldÂ be fully Facebook branded, and run far more of the firm’s software than anyÂ other handset.
Source: The Daily Mail