The new Flegmann label


By Suri Flegmann

The Flegmann family was in the wine-making business for generations in a small town called Mad (pronounced Maad) in the Tokay region of Hungary. Our father, Tibor Flegmann, a’h, was born into wine-making and frequently spoke about how he used to spend his free time in the wine cellars and crush the family’s grapes with his feet. The family’s wine was considered the highest quality; it was enjoyed by the most renowned Chassidic masters, as well as the Rothschild family and even Kaiser Franz Joseph. Our father spoke lovingly about how he would bring the wine to the town’s prominent rabbi, Rav Mordechai Leib Winkler (the Levushei Mordechai) on erev Pesach for his arba kosos. Such was the importance of the wine business in their lives.

Tibor Flegmann

After the devastation of the Holocaust when so much was lost, from our father’s will to rebuild was born a dream to revive the Flegmann wine label. Late in his life this became a reality, as he looked to the Judean Hills to be the new home for Flegmann wine. Unfortunately, Tibor Flegmann passed away shortly before the first bottles of Flegmann wine made it to American shores, but he had tasted the wine and seen the labels and knew that the project was coming to fruition. Today, we, his children and grandchildren, are following in his footsteps and are committed to continue producing exceptional wine with our family name.

Shmuli Flegmann’s bar mitzvah in the Mad synagogue

Our original labels in 2006 featured a picture of the historic Mad Synagogue. This shul was built by our great-great-great-great-grandfather, and six generations of Flegmanns had their bar mitzvahs in the shul, including our father. We actually went back to the shul for the bar mitzvah of one grandson, Shmuli Flegmann, in 2001. In the year of its introduction to the market, our Cabernet Sauvignon was chosen by Time Out New York as one of four “Seder-worthy wines” and received a 90-point rating at the Beverage Tasting Institute, and our Merlot won a silver medal. Today, our 2017 Cabernet Sauvignon and Red Reserve have received high accolades and are in high demand as well. Our new labels feature a picture, actually taken at Shmuli’s bar mitzvah, of our father walking through the Flegmann vineyards. You can see his warm and nostalgic smile as he returned to familiar surroundings.

We invite you to sample a small taste of history with every sip, and when you do, please make a “l’chaim” to Dovid ben Moshe who is certainly smiling from above. Treat yourself to a bottle to celebrate this Purim holiday! You will be thrilled you did.

Flegmann Wine is distributed by Royal Wines and is sold in the finest wine stores.


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