Online giant Google is planning to dominateÂ the street corner as well as the internet with top-secret proposals to open aÂ series of retail stores by the end of year, according toÂ reports.
Sources have reported the company is planningÂ to open branded shops across the U.S. before the end of 2013 in order to keep upÂ with competitors Apple.
The respected tech website 9to5google.com reported anÂ ‘extremely reliable source’ on the plan on Friday which would first be rolledÂ out across major U.S. cities in time for the holidays.
‘Google feels right now that many potentialÂ customers need to get hands-on experience with its products before they areÂ willing to purchase.’
‘Google competitors Apple and Microsoft bothÂ have retail outlets where customers can try before they buy.’
The company would be able to sell itsÂ products directly to shoppers through the retail spaces.
Products on offer would include Google’sÂ phones, chromebooks and their latest invention Google Glass – the new high techÂ spectacles which, when released, will be able to display online informationÂ directly in front of the eyes.
The website claims it was this latestÂ invention which spurred the firm into action on a retail plan.
Insiders believe shoppers will need somewhereÂ to test drive the pioneering product before parting with the hundreds of dollarsÂ Google are expected to charge for them.
Google has already made a partial entry intoÂ the world of retail with counters in Best Buy stores across the U.S. and in PCÂ World in the UK although they tend to advise customers rather than pushÂ sales.
The search engine is following in theÂ footsteps of the successful Apple model where experts now advise users on how toÂ get the most of their products as well as making sales in more than 400 stores.
Microsoft also now has 51 retail storesÂ focusing solely on their products, with plans to open more later this year.