Bakers with an original challah recipe and an Instagram account have until January 8, 2019, to whip up their finest braided loaf for a shot at $1,000 and the chance to “rise” to fame.

The Shibolim Whole Wheat Challah Challenge launched on December 17 and is hosted by, the go-to source for a kosher lifestyle, and Shibolim Whole Wheat Flour. Anyone can enter.

Contestants will vie for three exciting prizes:

  • Grand Prize: $1,000 and a guest spot on Naomi Nachman’s popular web series Sunny Side Up!
  • Second Prize: A Bosch mixer from Kitchen @/kitchencaboodles/)
  • Third Prize: A beautiful designer challah cover from Danke Judaica in England

How to enter: Challah recipes must be your original recipe and must use Shibolim Whole Wheat Flour. Post a baking video and clearly written recipe (up to 1 minute) showing you speaking with the final product on your Instagram feed. Make sure to tag @kosherdotcom and hashtag #shibolimcontest on your post. First-place winners must be available in the tristate area in order to film with Naomi Nachman.

Challahs will be judged by final product quality, clarity of recipe, and personal presentation. Judges will include talent and staff from All entries must be received by Tuesday, January 8, 2019, at 11:59:59 p.m. EST. Winners will be announced by January 15, 2019.

Shibolim’s full array of flours, great-tasting snacks, crackers, cereals, and more are made in Israel from nutritious whole grains especially for the health-conscious consumer.



Please enter your comment!
Please enter your name here