In a development much anticipated by residents of the Five Towns and surrounding neighborhoods, KolSave Market, a new price- and value-centered kosher superstore, officially opened for business on Monday afternoon.

And shopper reviews started pouring in almost immediately.

“I’m really impressed,” enthused one woman. “I found so many things here at such great prices.”

“I actually did my shopping yesterday, but I wanted to check out the new store,” remarked another opening-day visitor. “And once I started looking around, well … my shopping cart is already half-full. I’m just loving these prices.”

Comments also focused on the store’s size (“big, but easy to navigate”) and cleanliness (“absolutely immaculate”).The abundant, free parking was also happily noted.

KolSave Market is located at 11 Lawrence Lane (the former home of Brach’s). A new mega-size Amazing Savings, due to open in February, will share the Lawrence Lane complex, now named Savings Plaza. Like traditional one-stop supermarkets, KolSave features fresh produce, meat, fish, and deli departments. A full array of grocery products includes name brand and off-brand items, as well as regular packaging and larger-quantity packaging designed to deliver even more savings and value.

According to director of purchasing Howie Klagsbrun, the new market aims to keep food prices down by cutting overhead costs. The store opens at 9:00 a.m. every day except Friday (when it opens at 8:00 a.m.) and restricts the hiring of non-essential personnel, such as food baggers (cashiers do the job). “Modifications like these result in massive savings that we’re able to pass on to our customers.”

KolSave does not pack in cardboard boxes (bags only), which also translates into significant annual savings.

And while these savings are reflected throughout the store, on opening day it was the KolSave meat-department personnel who probably fielded the most questions on how the store manages to keep prices so low.

So how do they do it?

Meat-department manager and mashgiach Moshe Solomon explains that the store saves money on poultry by focusing on larger packages. “Buying in quantity allows us to get great deals from our suppliers without sacrificing quality. So while we carry all poultry cuts, we do not have them in all package sizes.

“Our meat is imported and therefore starts out less expensive. In addition, we’ve worked out an exclusivity agreement with our supplier that incentivizes him to give us the lowest prices possible.” Moshe points out that imported meat is generally leaner and, depending on the cut, may need some adjustments in temperature and cooking time to bring out the full tenderness and flavor. He also notes that much of the imported meat is, in fact, beautifully marbleized, so customers often benefit from low price as well as fattier cuts.

Both meat and poultry are cut fresh daily on premises by the topnotch KolSave butcher team.

“Whatever the department, KolSave Market is about keeping prices low and value high,” says Howie. “We feel privileged to bring this unique, budget-friendly shopping experience to the community.”

KolSave Market is open Sundays, Mondays, and Tuesdays 9:00 a.m.—7:00 p.m.; Wednesdays 9:00 a.m.—10:00 p.m.; Thursdays 9:00 a.m.—11:00 p.m.; and Fridays 8:00 a.m.— two hours before Shabbos.



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