Several online and offline communities will blend their love for cupcakes and charity at the Kosher Cupcake Bake-Off on February 3. Organized by 4KeysMedia (Beth Rosen), SweetUP Team (Esti Berkowitz and Abbey Wolin), and Breezy’s (Brielle Beckerman), this event will blend blogging and baking with the added ingredient of fundraising. All food served will be both non-dairy and kosher.

Achiezer has set up a special Hurricane Sandy fund to help families from the area who have lost their homes, cars, clothes, and more. This is especially personal to Breezy Beckerman, owner of Breezy’s on Central Avenue in Cedarhurst. “When I was approached with the idea of hosting a kosher cupcake bake-off in my store, I was thrilled by this opportunity,” said Breezy.

For some, creating delicious cupcakes is an everyday occurrence. “I just love cupcakes, especially when it involves raising money for a good cause. Achiezer has provided this community so much help, but there is still so much to do and having an involvement in that is an honor and pleasure,” said Jamie Geller.

Four well-known cupcake chefs in the tri-state area will compete against each other: Cake a Bite (, Lil’ Miss Cakes (, Cake My Breath Away (, and Cup of Cake. The contestants will not know what cupcake decorating resources they will be using nor the artistic theme they will employ until the day of the event. They will have just 45 minutes to create and execute their designs. The winning cupcake will be selected by a panel of surprise judges led by Jamie Geller. The winning chef, design, and recipe will be featured on as well as in Joy of Kosher magazine. While these contestants are busy creating cupcakes, attendees will nosh on a variety of desserts prepared by the contestants in advance.

“There are still families in the areas around Cedarhurst who have not been able to move into their homes. The damage from Hurricane Sandy has taken a toll both physically and emotionally,” said Esti Berkowitz, co-founder of SweetUP. “One of our key missions of SweetUP is to include an element of giving back to those in need at each of our events. I am thrilled that Breezy’s, the bakers’ destination, and Joy of Kosher, the #1 site for kosher recipes, have offered to be a part of this event with us.”

For sponsorships and event registration, go to

About SweetUP. Founders Esti Berkowitz (blogger) and Abbey Wolin ( established SweetUP in June 2012. Both editors of their own websites, they both felt the need to create a platform for brands to reach the Jewish network of bloggers, which is both diverse and cultural. Together they formed SweetUP, a community of bloggers and brands, a place where everyone can share, network, and learn from each other. Join the network of brands and bloggers at

About Jamie Geller. Cookbook author Jamie Geller wants to get you out of the kitchen–not because she doesn’t love food, but because there’s tons to do. She is the author of the best-selling Quick & Kosher cookbook series and is founder of the Kosher Media Network, Joy of Kosher with Jamie Geller magazine, and, a social network for foodies and #1 kosher food and recipe website. Jamie hosts the popular Quick & Kosher cooking show online at and on-air JLTV. Jamie lives in Israel with her husband and their five children.

About Breezy’s. Brielle “Breezy” Schwartz created Ketzy’s over 8 years ago as a premier gift destination for unique items. Two years ago she reinvented her store as Breezy’s (, expanding from gifts to hard-to-find baking items. In the past year she has written a cookbook, Breezy’s Mix & Match, to help bring her philosophy of easily accessible elegant creations into everyone’s homes, as well as offering classes in her store ranging from cupcakes to salads and dips. v


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