Lloyd in Aimrite showroom

“Some things are best bought locally, where you can see and feel the quality firsthand.” So says Lloyd Schoenberg, owner of Aimrite Lighting in Lynbrook.

Schoenberg’s lighting showroom is an anomaly in today’s consumer world of big-box retailers and online mass merchandising. It’s a throwback to an era where care and consultation precede the transaction. Schoenberg notes that “lighting is a very personal decision that influences your personal space for a long time. Our selections, prices, and service help you make the most informed choice possible.”

Aimrite Lighting has a 58-year history on Long Island. Originally founded by Lloyd’s father, A. Arthur Schoenberg in 1960, the first location was in Rockville Center. In 1973, upon the untimely passing of his father, young Lloyd — just 19 years old — took responsibility for running the showroom. In 1978, Lloyd moved the business to Lynbrook on Sunrise Highway.

In 2000, Schoenberg migrated inventory and his “mom-and-pop shop culture” to the Internet with the establishment of a subsidiary operation, SearchLighting.com. For many years, Lloyd has been ably assisted in the operations of the showroom, sales, and service by General Manager Ian Feldman, himself a second-generation lighting specialist.

Aimrite represents a full range of lighting manufacturers, including high-end names such as Allegri Crystal, Hinkley, Hudson Valley, Corbett, Framburg, Arroyo Craftsman, TechLighting, Eurofase, and Fanimation Ceiling Fans.

Aimrite specializes in outdoor landscape lighting and provides in-home consultation, as well.

Schoenberg says, “Whether it’s a new chandelier for your Shabbos table, track lighting for your home library, or a makeover for your backyard lighting, we are a one-stop shop for the Five Towns and beyond.”

Through the years, interior designers have taken advantage of Aimrite’s convenient location for sourcing high-quality lighting for many fine homes in the area. In recent months, Aimrite embarked on a “pardon our dust” renovation of the showroom to enhance the shopping experience, with more inventory and visibility.

Schoenberg has been active in local community concerns, having served on the board of the Sephardic Congregation of Long Beach, a longtime advocate for Madraigos, and a visible, assisting presence at the late night Ma’ariv minyanim at the Bostoner Beis Midrash of Lawrence.

AimRite is open Sundays (noon–5 p.m.) and Monday–Friday (10 a.m.–6 p.m.) and is located at 79 Sunrise Highway. For consultations, call 888-628-5332.

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