By Frimet Blum

Ever since Mordechai Hatzaddik established the yom tov of Purim, Jews have celebrated the day with a level of joy unmatched by any other holiday. Music and costumes, wine and laughter fill the streets. Yet the heady spirit evades the hearts of those who lack it most. Widows and orphans suffer more on Purim than on a regular day because the atmosphere in the streets highlights their loss. Mesamche Lev lessens their pain and brings joy to their hearts by giving them generous matanos l’evyonim checks.

For almonos and yesomim, Purim doesn’t mean costumes and baskets; Purim means memories. There are memories of joyous renditions of “Shoshanas Yaakov,” impromptu dances around the room, and tables groaning with wine bottles and trays of delicacies. There are memories of funny stories and tipsy guests. But the memories are clouded with pain.

It takes a lot to take the pain out of the memories. Especially when Purim in the present is so, so different. Instead of joyous zemiros, widows try to force a song out of their children. Instead of food, there is hunger. Instead of joy, there are tears. But everything changes when Mesamche Lev delivers a matanos l’evyonim check. Suddenly, there is money for food and clothing. Suddenly, there is joy. There is hope. The widow feels that she is not alone. Mesamche Lev is there with her. Mesamche Lev brings simcha to life.

Mesamche Lev has been distributing matanos l’evyonim for decades. For close to 40 years, good Yidden around the world have entrusted the organization with their matanos l’evyonim. The funds were always distributed bo b’yom, on Purim; bringing joy not only to the widows, but also to those who rejoiced in their fulfillment of the mitzvah. But this year, donors receive an added bonus.

Mesamche Lev will be sending a minyan to the gravesite of Mordechai and Esther, in Hamadan, Iran, present-day Shushan, on Purim. The minyan of “yir’ei shamayim” will pray for the Jewish people, on the very day that Mordechai and Esther brought a yeshuah to the Jewish people. They will mention Mesamche Lev donors by name, pray for their personal salvations, and leave a kvittel at the kevarim. The tefillos will ascend to shamayim, and bring yeshuos, refuos, and berachah to all who take advantage of this rare opportunity. Purim is the day of “kol haposhet yad nosnim lo.” No prayer goes unanswered. How powerful is a tefillah recited by a minyan of yirei shamayim at the kevarim of Mordechai and Esther, on this day?!

The tefillos are bolstered yet more. Mordechai went to great lengths to ensure that the poor, too, rejoice on Purim. That is why he instituted the mitzvah of matanos l’evyonim. There is no question that when your tefillos are accompanied by the zechus of matanos l’evyonim, and the zechus of the simcha you enabled, Mordechai and Esther themselves will intercede on your behalf. Your matanos l’evyonim will bring simcha to life–for almonos and yesomim, and for you.

To take advantage of this rare opportunity, send your matanos l’evyonim contribution of $36 to Mesamche Lev, along with your kvittel. Please mail your matanos l’evyonim to Mesamche Lev; 1364 53rd Street, Brooklyn, NY 11219. You can also donate by phone, at 718-506-1400, or online at v


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