SodaStream CEO Daniel Birnbaum at the assembly line (Photo: Gadi Kabalo)

SodaStream International hosted its third end of Ramadan break-fast event on Monday, May 27, for close to 3,000 guests at its plant in Rahat, the largest Ramadan break-fast (Iftar) held in Israel.

Rahat, a Bedouin village, 22 kilometers from the Gaza border in the Negev desert of Israel, has been SodaStream’s home since 2015. At this facility, 2,000 people from all religions and nationalities including Jews, Arabs, Israelis and Palestinians work side by side in peace and harmony.

SodaStream CEO Daniel Birnbaum called for peace and coexistence at the event. “Do not wait for our leaders to bring coexistence between our peoples. We are the responsible adults who need to ensure coexistence and peace between us, not just at an Iftar dinner, but every day. The thousands of people who are eating here with us tonight are the light which defeats the darkness, both under missiles and during tense periods”

U.S. Ambassador to Israel David Friedman noted in his speech, “I can’t think of a better place to celebrate an Iftar dinner than at SodaStream, where Muslims, Jews and Christians come to work every day in cooperation and friendship. They exemplify the peaceful coexistence that is God’s greatest blessing to all humankind.‎”

SodaStream announced the establishment of a new assembly line in the Kuseife Bedouin village of 17,000 residents which suffers from 30% unemployment  overall, and 50% female unemployment.

Sodastream will launch an assembly line in the village community center and will encourage the women to come to work in a friendly and female environment, their shifts ensuring they can continue to support their family and traditional needs


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