By Rochelle Maruch Miller

During times of crisis as well as in calm, “& Beyond” is the company that is acclaimed for its signature service as well as for its integrity. Since its inception it has evolved into a suite of companies with new divisions being developed at lightning speed. What began as Cooling Heating and Beyond has diversified into Cooling Heating Electric Plumbing Generators & Beyond. You’d think the company would be content to rest on their laurels, but they are ever expanding, providing the community with a stellar selection of state-of-the-art products and services.

Keenly attuned to the pulse of Five Towns and Far Rockaway’s residents, & Beyond is the very essence of a community company, employing community members to service our community. Key to the team of & Beyond’s professionals, the folks who “make it all happen” are Avrumi Goldfeder, Yitzi Novak, Mel Brand (who is also a seasoned licensed electrician) and, hailing from Oceanside, Steve Fenwick, & Beyond’s licensed plumber. Avrumi started & Beyond in 2012 with one truck. Under his stewardship, it has evolved into an acclaimed business with a fleet of a dozen trucks. Working in tandem, the aforementioned gentlemen are an integral part of & Beyond’s team of industry experts on cooling and heating service and installation and a veritable treasure trove of product and service resources.

The primary concept of the company was to take advantage of the efficiencies of a multi-trade company and pass on the savings to the customers. When one trade is slow, another is busy. When service personnel are trained in multiple trades, they can move with alacrity from one to another. When a customer is comfortable with a company for one trade, they are more likely to use them for other trades. But & Beyond is definitely not a “Jack of all trades.” Each division is led by a master of that trade, and all of their divisions have licensed technicians on staff.

& Beyond is our community’s emergency 24-hour HVAC repair service provider, offering an in-depth review of products and services to enable prospective customers to make informed decisions on their home cooling, heating maintenance, electric, and plumbing needs.

As Hurricane Sandy’s rage wreaked havoc and destruction in our midst, with many of our friends and neighbors still suffering from the storm’s fury, & Beyond rendered succor and support. In the ensuing months since the storm struck, they have given office space to Project Nivneh, the exemplary Sandy relief chesed organization. While they strive to service to infinity and beyond, they recognize that overwhelming situation of the storm has left some customers less than satisfied. & Beyond has partnered with other competitive companies in the neighborhood with the primary goal of satisfying the customers.

Power generators will get you through a storm, and beyond. But it doesn’t take a hurricane of Sandy’s magnitude to render us powerless and cause devastation. The disruption of power for substantial lengths of time can occur at any time due to fires, snowfall, and other events.

Power outages can occur unexpectedly for a variety of reasons. Energy failures normally happen due to some sort of inclement weather. Power can be lost if there is lightning and thunder, extremely windy conditions, a snow or ice storm, or a downpour of rain. These types of severe weather can cause electrical lines to fall down, circuits to overload, and electrical equipment to fail. Additionally, there are some cases where electrical power can be disrupted because of some sort of repair being done on electrical systems.

Clearly, generators have become our focal point of late. & Beyond understands the importance of being able to count on your generator during times of power outages. They began installing generators two years ago, and became manufacturer-certified installers and certifiers following Hurricane Irene. This foresight allowed them to be well prepared for the onslaught of Hurricane Sandy. We have all learned that generators are no longer a luxury; without heat, air-conditioning, or major appliances, a home becomes unbearable. One of & Beyond’s unique aspects is their ability to service and repair generators. They are the only company in the area that offers service contracts by factory-trained technicians.

Having emergency backup power in such situations is not only essential for hospitals and commercial establishments, but also in homes in order to run critical appliances, refrigerators, heaters, lights, and medical equipment.

For & Beyond, the next division on the horizon is home automation, featuring an array of options including thermostat, lights, Shabbos and vacation modes, control of media equipment, and more. With unsurpassed service, quality, and integrity as its hallmark, & Beyond is committed to affording its customers peace of mind. They perform annual maintenance and warranty service, investing the time and effort to ensure that every customer is well informed regarding his or her purchase or service. Additionally, these professionals stand ready to help in every way possible, offering 0% financing.

The company’s competitive pricing policy affords customers top-of-the-line products at excellent value. Beyond is an authorized Briggs and Stratton, GE, and Generac sales and service dealer and installer. All work is guaranteed and insured. The company features the culmination of nearly a century of consumer power expertise, offering the innovative features and price value that people have grown to expect from Briggs and Stratton and GE-powered products.

To schedule a free estimate or to receive further information about & Beyond’s suite of companies, call 718-4-BEYOND (718-423-9663) or e‑mail Visit You will be intrigued by the diversity of their playbook. v

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