A recent global survey for Waldorf Astoria Hotels & Resorts, Hilton’s iconic luxury brand, found that travelers showed a surprising reliance on concierges. Nearly one-third of leisure travelers reported that they plan little to none of their trip prior to their arrival, and an additional 47 percent reported they intentionally leave some details of their trip unplanned until they arrive at their hotel. Renowned for anticipating travelers’ every need, Waldorf Astoria makes strides with the launch of “Live Unforgettable” in response to guests’ travel desires.
A survey of 2,000 luxury consumers found that 1 in 5 respondents wanted a “Book Master” on property. Waldorf Astoria Jerusalem launched a Book Master Service in response to the survey. The concierge team will be on hand to recommend local tales personalized to each guest’s interests, provide recommendations for the best book shops in the area, and will arrange for any book to be placed on guests’ bedsides each day upon request.
Waldorf Astoria Jerusalem will focus on, among others, Israeli 1966 Nobel Prize laureate, S.Y. Agnon, who lived in Jerusalem and received the prize of modern Hebrew fiction. The books in English are: “Shira,” “Guest for the Night,” “From Foe to Friend” and “Two Scholars” (includes “Tehilah” and “In the Heart of Seas”).
The grandchildren and great-grandchildren of the Israel author, who lived between 1888-1970, were invited to the hotel to be the first to enjoy the Book Master experience.