Avi Muchnick Speaks at Luminance 2012


Shutterstock (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools, and services, announced the expansion of its leadership team with the hiring of Avi Muchnick as chief product officer (CPO).

Muchnick grew up in West Hempstead and lives with his wife and four children in Woodmere. He joins Shutterstock’s new chief revenue officer and chief executive officer, and will be instrumental in delivering on new strategic business direction. As CPO, Muchnick will be responsible for developing and executing Shutterstock’s product vision, enhancing the existing suite of products, and creating new and differentiated products to meet the evolving needs of current and future customers.

“Avi’s background in design, engineering, and operations, coupled with his experience as both a product leader and entrepreneur, will be instrumental in elevating Shutterstock’s suite of products and developing innovative workflow solutions for creatives and marketers,” said Stan Pavlovsky, Shutterstock’s chief operating officer. “His passion for building platforms that enable creative collaboration makes Avi the ideal executive to lead our product function.”

Muchnick was most recently the CPO at Shapeways, a 3D-printing fulfillment platform and marketplace. Prior to that, he was director of products at Adobe where he led the company’s long-term product vision and third party platform strategy for Adobe’s Creative SDK. He cofounded and served as CPO and executive chairman for Aviary (acquired by Adobe Systems) where he built and brought to market a collaborative creation platform with six multimedia design tools, a photo editing SDK used by 10,000 partner apps, including Amazon and Twitter, and an acclaimed consumer mobile photo editing app with 125+ million installs.


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