By Rochelle Maruch Miller

What is the beauty editor’s waxing source of choice for beautiful, radiant skin? Conveniently located in Lawrence, the European Wax Center offers guests a wide range of exceptional waxing services in a tranquil spa setting. Featured in Allure Magazine’s “Best of Beauty” edition, as well as in other beauty magazines and media outlets, the salon is unparalleled in revealing beautiful skin. Rose Wertling, the congenial owner, and her staff, believe that feeling gorgeous and looking fabulous is not a luxury; rather it is to be enjoyed by everyone who wants their skin to be silky-smooth and glowing. This is precisely why European Wax Center stands by its motto of “waxing for all.”

All of their friendly wax specialists are licensed aestheticians who have successfully completed intensive in-house training at European Waxing Center. Setting standards of excellence in the industry, Rose and her staff of consummate professionals are committed to affording guests the ultimate spa waxing experience, transforming what many had previously considered a necessary but often unpleasant “to-do” into an eagerly anticipated and enjoyable experience.

European Wax Center has refined waxing to an art, removing unsightly stubble while expertly alleviating any discomfort. And the results speak for themselves: smoother, truly stunning, glowing skin you will feel great about! Little wonder so many of their satisfied clients laud European Wax Center as being “miracle workers”–they work wonders in making unwanted hair disappear and instilling self-confidence in their guests, who come from the Five Towns and well beyond to avail themselves of EWC’s menu of stellar services. “It’s so rewarding to see them feeling confident about themselves,” Rose says. “People walk in and strut out!”

And it’s with good reason that they make the trip. Unique in its approach, European Wax Center has raised the bar in waxing, featuring superb quality service and products. “We use only 100% beeswax, completely alcohol-free, which is made exclusively for us,” Rose explained. “At European Wax Center, we do waxing exclusively and we use a four-step process. First, we cleanse the skin thoroughly to remove any makeup and other residue. Next, we apply pre-wax natural products to prepare the guest’s skin for waxing. Then, the wax specialist waxes the prepared area(s). The final step in the process involves rejuvenating the skin after it has been waxed. We sell all of our own products, all of which are made exclusively for us.”

You will also notice, immediately upon entering the spa, that it is extremely clean; the entire premises and every room are spotless. “We don’t double-dip–not even for the same customer,” Rose says. “We respect the privacy of every one of our guests; confidentiality and discretion are strictly adhered to. I believe in every one of our products and my goal is to provide our community with the highest caliber of service and quality at affordable prices. We are offering first-time guests–men and women–a choice of complimentary services. We offer these specials to welcome our first-time guests and because we are so confident that they will return. We have an 85% return rate–our guests constantly tell us that they love coming here. We offer an upscale setting and services at affordable prices. Our salon is aesthetically pleasing and our licensed staff of aestheticians are congenial and courteous.”

Treat your mom to some special European pampering now through May 31. Book yourself any service at European Wax Center, bring your mom, and give her a complimentary matching service of her choice (for phone reservations only).

For luxurious pampering that won’t make you raise your eyebrows, book yourself for a little pampering today. European Wax Center is located at 345 Rockaway Turnpike. To book your appointment, please call 516-371-9800. There are other convenient locations in Oceanside, Merrick, Howard Beach, Forest Hills, and Brooklyn, and another will soon open in West Hempstead. Visit to learn more. You’ll savor the experience and join their ever-expanding family of loyal guests. v


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